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St. Patrick’s Day to Generate More Than $4B in Sales | News – Advertising Age

September 25, 2011

Green beer on St. Patrick's Day

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Consumers Spend Plenty of Green for St. Patrick’s Day

Holiday Expected to Generate More Than $4 Billion in Sales

Published: March 08, 2011

Turns out green beer and shamrocks are a multibillion-dollar business.

More than half of all Americans are expected to celebrate St. Patrick’s Day this year, spending more than $4 billion in the process. According to a new survey from the National Retail Federation and BigResearch, 122 million consumers plan to celebrate this year, up from 111 million a year ago. It’s the biggest turnout for St. Patrick’s Day in the survey’s eight-year history.

Celebration Plans

Wear green 83%

Make a special dinner 34%

Attend a party at a bar, restaurant 31%

Decorate 25%

Attend a private party 19%

“March is typically one of the slower months of the year, in terms of consumer spending, but we expect this year’s celebration to provide a nice boost for companies who are in the business of promoting the holiday,” said Phil Rist, exec VP strategic initiatives at BigResearch.

St. Patrick’s Day Spending

2011 $4.14B

2010 $3.44B

2009 $3.29B

via St. Patrick’s Day to Generate More Than $4B in Sales | News – Advertising Age.

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