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Green marketing is dead – but brands could still save the day

September 27, 2011

Green marketing is dead – but brands could still save the day

Go green girl!

By Sally Uren | 27 September 2011, 10:43 BST

Green marketing is dead – but brands could still save the dayThe problem”People are being persuaded to spend money we don’t have on things we don’t need to create impressions that won’t last on people we don’t care about” – Tim JacksonIn developed nations we live in an unprecedented world of super-consumption. Our economy demands that we consume to keep it growing healthily. Every day marketing campaigns whisper “buy-me, buy-me”, and before we know it our homes are filled with stuff, much of which we forget about. We love to consume and it is firmly engrained as a social norm. The singer Lily Allen has it about right: Photo courtesy of neil365 via Flickr I am a weapon of massive consumption /It’s not my fault/it’s how I’m programmed to function.But it’s clear we cannot go on this way. We face unprecedented challenges, from accelerating climate change to rising social inequalities #recent data from the US indicates that poverty statistics are at a 27-year high# to a growing demand for water and key commodities. Our planet simply can’t sustain lifestyles that guzzle resources far faster than our planet can replenish them.

via Green marketing is dead – but brands could still save the day.

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