Here is a list of 50 things that I keep in mind on every website that I build. Some of these are secrets I have acquired from the best designers in the world, and some of them are standard every day practices. Either way, these tips will improve your visitors experience on your website.
Clicking on the logo should take you to the home page;
Your logo/site title should be positioned in the top left of the page;
Duplicate your main navigational links in the page footer with links to additional, but less prominent pages;
Keep your navigation positioning consistent from page to page;
Don’t open links in a new tab/window, except PDF’s and embedded documents;
Highlight your current location in your navigation bar;
Use reasonable sized fonts (12px or larger);
Make sure font sizes are flexible (Use em’s or %, not px);
Sans-serif fonts are easier to read at small sizes;
GREEN NEWS FLASH: The world will change when going green is cost effective.
It's nice to save a tree, and a few people will care, but if you want to have an impact, create a successful business or better yet, both, you need to remember it's all about them, the customer. The Green Marketing Company is dedicated to the cause of teaching people to go green cost effectively. We create emotional direct response campaigns that elevate your business in the customers mind, driving more business to you at a significantly lower cost. This requires a 2 step process, you need to be where the customers are looking and your message needs to be instantly attractive and compelling. People buy from people they like and people buy based on emotion. So if you want to close the sale you had better show some passion! Going green is a catchy phrase but it is much simpler than that, it's about doing the right thing and giving people a reason to like and trust you