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Green and Sustainable Marketing, Communications, and Reporting | GreenBiz.com

October 9, 2011

Green and Sustainable Marketing, Communications, and Reporting Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product — or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying “green” as a component of their value proposition.

via Green and Sustainable Marketing, Communications, and Reporting | GreenBiz.com.

3 Comments leave one →
  1. November 4, 2011 2:05 pm

    Anyhow, I am blown away by your thought here, I will definitely subscribe on your RSS feed!

  2. November 4, 2011 7:23 pm

    It’s very difficult to find educated folks on this theme, but you sound like you realize everything you’re talking about! Thanks

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  1. The Green Marketing Company: Where We Are Headed « The Green Marketing Company

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