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Sex in advertising – Wikipedia, the free encyclopedia

October 22, 2011

Sex in advertising

From Wikipedia, the free encyclopedia

This article may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk page. (September 2007)

Marketing

Key concepts

Product marketing · Pricing

Distribution · Service · Retail

Brand management

Account-based marketing

Ethics · Effectiveness · Research

Segmentation · Strategy · Activation

Management · Dominance

Promotional content

Advertising · Branding · Underwriting

Direct marketing · Personal sales

Product placement · Publicity

Sales promotion · Sex in advertising

Loyalty marketing · SMS marketing

Premiums · Prizes

Promotional media

Printing · Publication · Broadcasting

Out-of-home advertising · Internet

Point of sale · Merchandise

Digital marketing · In-game advertising

In-store demonstration · Word-of-mouth

Brand ambassador · Drip marketing · Visual merchandising

v · d · e

Sex in advertising or sex sells is the use of sexual or erotic imagery (also called “sex appeal”) in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often only suggestively sexual.

Contents

[hide]

1 History

2 The concept

3 Criticism

4 Effectiveness

5 See also

6 References

7 External links

[edit] History

Images of pretty women often appear in ads even without connection to the product being sold. This provocatively clad woman lends “sex appeal” to a 1921 ad for tire valve caps

Ivory Soap ads in World War I show sailors bathing on deck, possibly conveying homosexual undertones

Sex has been utilized in advertising since its beginning. The earliest forms are wood carvings and illustrations of attractive women (often unclothed from the waist up) adorned posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has%2

via Sex in advertising – Wikipedia, the free encyclopedia.

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