Skip to content

Why CM for NPOs – Cause Marketing Forum

October 28, 2011


In today’s challenging economic environment, nonprofit leaders recognize the need to diversify funding sources and develop business alliances that enable them to more effectively and efficiently accomplish their missions.


Cause marketing partnerships can help accomplish both of those objectives. The many benefits of cause marketing for nonprofit organizations include:

Increased revenue

Enhanced visibility of the cause or the nonprofit’s message

Increased volunteer pool

Access to new audiences

Connections to the corporation’s network of employees, suppliers, distributors, and other contacts

Expertise in marketing, strategy development, and other corporate experience


According to Cone’s 2010 Nonprofit Marketing Trend Tracker,

More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. When the cause breaks through, consumers are more likely to feel positively about the nonprofit (56%) and actively support it. As a result of nonprofit-corporate partnerships:

50% are more likely to donate to the nonprofit

49% are more likely to participate in an event for the nonprofit and

41% are more likely to volunteer for the nonprofit.


The IEG Sponsorship Report predicts that cause marketing will be the fastest growing category of sponsorship spending in 2010, and projects that corporate cause sponsorship will rise 6.1% to hit $1.61 billion in 2010.


Cause marketing is certainly not for every organization. Even for those nonprofit organizations that put significant emphasis on cause marketing, it is typically not the primary source of funding. Organizations for whom cause marketing is a fit and are willing to take it seriously can generate substantial revenue and other valuable resources through their cause marketing partnerships. The Cause Marketing Forum is here to support you as you undertake your cause campaigns – join us at an upcoming event or as a member!

via Why CM for NPOs – Cause Marketing Forum.

19 Comments leave one →
  1. ErroriGaizode permalink
    November 5, 2011 12:29 am

    links gprm

    Higher Hemoglobin In Dogs

  2. ErroriGaizode permalink
    November 5, 2011 4:24 pm

    mostly read sriyg

    Shrink An Oxford Shirt

  3. ErroriGaizode permalink
    November 11, 2011 8:05 am

    sites ufd n

    Where The Best Place For A Villa In Orlando

  4. ErroriGaizode permalink
    November 13, 2011 6:40 am

    future ut a

    Movie Magic Budgeting Sale

  5. ErroriGaizode permalink
    November 13, 2011 10:18 pm

    pages poob

    Good Bow Hunting In January

  6. ErroriGaizode permalink
    November 15, 2011 5:55 am

    last cko x

    Buy Desert Eagle Canada

  7. ErroriGaizode permalink
    November 18, 2011 9:27 am

    favorities ysmxe

    How To Stop Burning In My Throat

  8. ErroriGaizode permalink
    November 19, 2011 12:24 am

    pages ovtnm

    Problem Witht Water In Moen I

  9. ErroriGaizode permalink
    November 20, 2011 11:39 am

    recent bxmz

    Where To Buy Granola Topping Mcdonald Parfait

  10. ErroriGaizode permalink
    November 21, 2011 8:55 pm

    links ffbyb

    When Will Be Back

  11. ErroriGaizode permalink
    November 26, 2011 11:46 pm

    mostly voted ibkel

    Wella Vs. Redken Color Reviews

  12. ErroriGaizode permalink
    November 27, 2011 3:06 pm

    bookmarks cpagj

    Should There Be Lots Of Mucus If I39ve Conceived

  13. ErroriGaizode permalink
    November 28, 2011 5:10 am

    recent hhjbl

    I Need Jewelry Invite Examples

  14. ErroriGaizode permalink
    November 28, 2011 6:18 am

    prescription zyprexza

  15. ErroriGaizode permalink
    November 28, 2011 8:05 pm

    mostly read fadge

    How Long A 8 Months Old Can Has Fever

  16. January 17, 2012 5:07 pm


    Splendid posting! We’re just now starting out in social media optimization and now we’re attempting to learn how to fully take advantage of social media optimization for business.



  1. Forum Marketing - My Amazing Forum Marketing Results | Free Internet Marketing Techniques and Tips with Michael Harrington
  2. Statistics Every Cause Marketer Should Know – Cause Marketing Forum « The Green Marketing Company
  3. Content Search – Cause Marketing Forum « The Green Marketing Company

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: