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August 11, 2012

A Transplanted Gardener

In researching, and looking for the plant that will give you the most “bang for your buck”, I came to a web-site that gave me the following information.

“Even in huge, busy cities, outdoor air is cleaner and preferable to indoor air. Why is that? One reason is that trees and plants are constantly cleaning the air outside. This suggests that the eco-minded homeowner or office dweller should go out and buy some plants – but which ones? With all the hype of “going green”, every plant on the market is being promoted as an air purifier! But not to worry – NASA has conducted an official study on the top 10 air purifying plants, assigning each one a score based on how well they remove chemical vapors, resist insects, and how easy they are to maintain for your home or green office space.

The Areca Palm



(Images via Plant…

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EcoMedia Model Converts Advertising Dollars into Social Good

July 29, 2012

A Greener Big Apple

By Michelle Hardy

Last year, U.S. advertisers spent about $60 billion in television and approximately $30 billion online. Such inflated funds for fleeting, intangible messages leave a lot of room for waste.

But what if brands could use ads to create sustainable energy infrastructure, new jobs for the unemployed, and savings for taxpayers? And what if they did so without using any money outside of their existing marketing budget?

EcoMedia, a CBS company, found a way to do just that by using a model for “eco-friendly” advertising that’s truly groundbreaking—literally; their ads fund reforestation projects and the planting of gardens, after all.

The concept is simple: When a brand wants to buy ad space on CBS network television, local affiliate stations, radio stations, or digital platforms, they can do so through EcoMedia and have part of the cost allocated to community projects in the regions in which the ad…

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Interbrand: Toyota is world’s best green brand.

July 29, 2012

Eric Block On Responsible Branding

Interbrand has crowned Toyota as the number one green brand in the world.

In a statement, Interbrand reports:  “Automotive and technology brands dominate the ranking. Toyota maintains the number one spot, continuing to make environmental sustainability a core management priority. The original Prius model — the primary launchpad for Toyota’s green image — has recently been expanded to encompass an entire family of sustainable automobiles, including the company’s first plug-in model. This year, Toyota also achieved near zero-landfill status at all of its North American manufacturing plants, and continues its commitment to build LEED certified buildings and dealerships.”

Here are the rest of the top green brands as ranked by Interbrand.

Learn more about the Best Green Brands from Interbrand.

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BRAND BUY-BACK: A Look at Eco-Cycology

July 29, 2012

Product with Purpose - field notes from Fairware

In a culture of consumerism, the lifespan of a product tends to be short and linear. It is made, sold, bought and then very unceremoniously tossed in the trash when it has been determined unusable or simply unnecessary. That is why we are thrilled by a growing trend towards eco-cycology. has listed eco-cycology as the 4th biggest trend of 2012. While the concept isn’t necessarily new, its rise in a time of economic woes reveals that consumers are becoming increasingly more aware of the financial value of their goods beyond their typical lifespan. Brands are taking this sentiment to heart.

So, what is eco-cycology anyway? It is best described as the recycling and repurposing of old products by its original manufacturers. Way back in 1990, Nike broke ground on this scheme (somewhat literally) through its Reuse-A-Shoe Program. To date, Nike has collected over 25 million pairs of…

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July 29, 2012

Think me strange

July 29, 2012

Pixie Dust For Your Friday: Olympic Edition!

July 28, 2012